Marketing Works Inc

Telemarketing to Teachers With the MarketingWorks Team

The notion of telemarketing to teachers can be an intimidating one. Teachers are trained to be a little better than the rest of us at analyzing problems and choosing the best answer. Many teachers have years of experience in looking at things from an academic, empirical standpoint. And they’re good at dealing firmly with intractable students – so typical sales tactics tend to bounce off.

Which is why the telesales professionals at MarketingWorks don’t employ typical sales tactics. We approach telemarketing to teachers from a different perspective. There are no banks of faceless workers making minimum wage, no scripts, no mispronounced names. For us, telemarketing means developing relationships between sales professionals and the people at schools – be they teachers, administrators, principals or department chairs – who make major purchasing decisions.

Our telesales campaigns are tailored to meet the very specific needs of the education market. The research we routinely perform on that market helps our marketing professionals create relationships that get results.

• Telemarketing to teachers means understanding school buying cycles and how they impact purchasing decisions. We know your clients can only make new purchases when there’s money available to do so, and when we engage in telemarketing to teachers, we plan sales campaigns for times when we know educators are making their decisions.
• Telemarketing to teachers means understanding which teachers to contact and what messages to use. We understand the challenges that face educators today, and our sales team knows what kinds of solutions to offer. We tailor our messages specifically to the needs of each group of educators.
• Telemarketing to teachers means understanding current trends in the education marketplace. We also understand how they effect the success of your business. Before we even begin telemarketing to teachers, we analyze trends within specific regions to understand what kind of money is available in a given state or district.
• Telemarketing to teachers means knowing the playing field. When our education sales professionals telemarket to teachers, they make it a point to know what the competition is doing to meet the needs of educators in the same market. Your customers need to know what advantages your products have that others lack. We study the market to find the answers to those questions.

The MarketingWorks team has developed and implemented telesales strategies for dozens of clients in the 13 years since its inception. Give us a call to see what we can do for you.