Marketing Works Inc

Telemarketing to Colleges With the MarketingWorks Team

Telemarketing to colleges can be a delicate business. College professors and instructors tend to proactively seek out which materials they use for the classes they teach, so cold-calling them with a new product tends not to work. A more productive approach involves the sales professional making himself available as a resource – a resource the professor can come to with questions and concerns, and, when the time comes, place orders for textbooks and other materials.

That’s why at MarketingWorks, we approach telemarketing to colleges from a different perspective. There are no banks of faceless workers, no scripts, no mispronounced names. For us, telemarketing to colleges means developing relationships between sales professionals and the professors and department chairs who make major purchasing decisions.

Our telesales campaigns are tailored to meet the very specific needs of the education market. The research we routinely perform on that market helps our marketing professionals create relationships that get results.

• Telemarketing to colleges means understanding college buying cycles and how they impact purchasing decisions. We know your clients can only make new purchases when there’s money available to do so, and when we engage in telemarketing to colleges, we plan sales campaigns for times when we know educators are making their decisions.
• Telemarketing to colleges means understanding who to contact and what messages to use. We understand the challenges that face educators today, and our sales team knows what kinds of solutions to offer. We tailor our messages specifically to the needs of each group of educators.
• Telemarketing to colleges means understanding current trends in the university marketplace. We also understand how they effect the success of your business. We analyze trends within specific regions to understand what kind of money is available at a given institution.
• Telemarketing to colleges means knowing the playing field. When our education sales professionals telemarket to colleges, they also make it a point to know what the competition is doing to meet the needs of educators in the same market.

The MarketingWorks team has developed and implemented telesales strategies for dozens of clients in the 13 years since its inception. Give us a call to see what we can do for you.