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Marketing to schools means more than just applying basic marketing skills and knowledge to the education industry. School marketing requires constantly examining and re-examining the dynamic landscape of a constantly-evolving industry. That landscape changed dramatically several years ago, when No Child Left Behind legislation made teachers and school administrators everywhere shift their priorities and rush […]
When you’re marketing to libraries , it’s good to know the lay of the land. That means knowing a plethora of ways to help the librarians on your sales list do their own marketing. As big-box bookstores like Borders and Barnes & Noble take over more and more of the landscape, marketing to libraries is […]
When your business is higher education, marketing can be the determining factor in your company’s success. The playing field is changing at an almost unbelievable pace, and in such a dynamic environment, effective higher education marketing is a commitment. You need a marketing team that won’t just be there during a company startup or product […]
Primary and secondary market research Scientifically based research Qualitative and quantitative data analysis The Research department of MarketingWorks is part of our Knowledge Quest Division. Whether it’s education market research, scientifically based research, or research for education business development, we deliver to our clients what we refer to as “The KQ Advantage.” This is the […]
At MarketingWorks, we believe an informed client is the best kind of client. The more you know about what we do, the more you’ll appreciate how well we do it. We pride ourselves on keeping you up to date with the latest developments on your projects. In the interest of helping you stay informed even […]
At MarketingWorks, we believe an informed client is the best kind of client. The more you know about what we do, the more you’ll appreciate how well we do it. We pride ourselves on keeping you up to date with the latest developments on your projects. In the interest of helping you stay informed even […]
While some bibliophiles decry the rise of the Internet as a hindrance to the advancement of good books, most of us realize that the Web is a fantastic tool — not just for spreading the word about our libraries and the great services they provide, but for researching how to do things better. Many of […]
Marketing to colleges is one of the keystones of MarketingWorks’ corporate structure. We’ve got plenty of specialties under that heading – sales and telemarketing to colleges and universities; higher education marketing ; selling to college and university libraries; scientifically based research education; creating press releases and running professional development conferences… The list goes on. We’ve […]
As the population of the United States shifts and changes, growing in some places and shrinking in others, the educational landscape begins to look different as well. In the midst of a playing field in such constant flux, shifts in the demographic makeup of schools, and the spending patterns of their administrators, change as well, […]
When MarketingWorks’ staff engages in marketing to libraries, we know we’re dealing with highly educated professionals. We know librarians aren’t going to be taken in by simplistic messages and campaigns. That’s why our staff has spent years learning every detail of library science and the education industry. We’ve built an impressive reputation on marketing to […]