Marketing Works Inc

Does the curriculum meet users’ needs?

Challenge:

To determine whether a not-for-profit provider of curriculum was sufficiently supporting its users.

Solution:

MarketingWorks conducted an online survey of all users who were registered for an upcoming conference. Eight focus groups were recruited from the respondents of the online survey, with each group representing a different subset of users. At the conference, MarketingWorks staff conducted focus groups to determine:

• What kinds of support the users found most effective
• What kinds of support users thought they did not need
• What additional supports would help them in their delivery of curriculum

Results:

Based on the results from the online survey and focus groups, the client revamped some of its support materials, created new ones, and retired those considered less valuable. In addition, the client’s users responded enthusiastically to the research as it demonstrated to them that the client valued their opinions.