Marketing Works Inc

Burgeoning Business

Challenge:

To develop an educational testing organization’s business plan and associated recommendations for a new line of business.

Solution:

MarketingWorks’ consultative services led to the development of a significant new line of business via:

• providing an analysis of the environment in schools
• developing positioning recommendations
• establishing financial return projections

Results:

MarketingWorks’ recommendations led to the product line launch in 2000; in its second year, projected financials were exceeded. Until 2008, we provided the client with a full array of inside sales and marketing services.