Marketing Works Inc

Higher Education Marketing

When your business is higher education, marketing can be the determining factor in your company’s success. The playing field is changing at an almost unbelievable pace, and in such a dynamic environment, effective higher education marketing is a commitment. You need a marketing team that won’t just be there during a company startup or product launch, but as an ongoing part of how a business is run, day in and day out. There’s no better partner in building your success than MarketingWorks .

As leading educational consultants, we provide market consultation services along with a wide range of product marketing services. Whether your interest is in higher education marketing to the schools themselves, or library marketing to college and university libraries, we can provide services that are vital to your company’s success.

Shop around – you’ll find we do higher education marketing better than anyone else. We’ve built a powerhouse of experienced talent across a broad range of disciplines, which allows us to offer you the highest quality strategy development, creative services, advertising, public relations and marketing resources available. And we deliver all our services with an uncommon passion for excellence and a dedication to measurable results.

We’ve helped plenty higher education businesses to grow in the past:

• When the production staff of an award-winning literary magazine wanted to increase its visibility and recognition within college English classes, MarketingWorks developed a comprehensive higher education marketing program – including direct mail, print advertising and conference participations – that increased subscriptions within the first year by 121 percent.
• When an educational materials company needed to position its new online course in the higher education market, we identified the right purchasing channels and funding opportunities. We created a comprehensive launch plan, beta test and product launch. We even enabled state legislation relating to the product.
• We’ve worked with plenty of clients we’re sure you’ve heard of: The Discovery Channel, The Atlantic Monthly and Children’s Television Workshop, to name a few.

When we work with your business, we immerse ourselves, until we thoroughly understand the challenges you face and the markets you’re hoping to break into. We’re serious about increasing your profitability. Because we specialize in higher education marketing, we always keep in mind the reason your bottom line is so crucial: It allows you to pursue the goal of improving the quality of higher education. Marketing, to us, is a great way to make the world a smarter place.

Our staff is eager to help, and they’ve got the experience your business needs. Take a look at our management team and you’ll see. And when you’re ready to see your business take off in ways it’s never done before, give us a call .