Marketing Works Inc

Leveraging Integrated Telesales Services to Accelerate Conference Registrations

Challenge:

To introduce and promote a literacy summit to the education marketplace and drive registrations.

Solution:

MarketingWorks created and executed a telesales and email marketing campaign that included:

• identifying and targeting specific segments of the K-12 market
• reaching out via telephone to potential attendees to stimulate interest in the event
• guiding interested parties to an online registration form and facilitating enrollment
• providing systematic follow-through to potential customers and introducing innovative programs and pricing options to overcome price objections.
• promoting the summit and offering a special discount to individuals who were price sensitive.

Results:

Within three weeks, MarketingWorks exceeded its enrollment objectives, reached registration capacity, and ensured that the event was the client’s largest on record. MarketingWorks was cited for exemplary work at a summit that was otherwise facing cancellation and was the best-attended event in the company’s history.