Much of the commerce of education
takes place at industry trade shows, conferences
and seminars. Because the nature of education is
collegial, the atmosphere of such events sets the
perfect stage for product and service exposure.
They provide unmatched opportunities to place your
message in front of prospects at a particularly
fertile spot in your prospect's critical buying
path.
MarketingWorks, a well-recognized education
industry consultant with experience in all aspects
of educational marketing, actively assists our
clients in utilizing education industry events,
according to what will best achieve their marketing
objectives.
- Planning and Strategies
- Tradeshow Management and
Follow-Up
Planning and Strategies
We can help you plan how to best participate
in existing industry shows, from booth location
and display to hosting related press events
and hospitality suites. By putting your trade
show presentation under a microscope, we'll
show you how to increase the return on your
trade show investment, improve trade booth “etiquette” and
interactions to enhance messaging, presentation,
and visibility. The results? Better leads.
Greater response. Lower costs.
We can also
help you identify opportunities to create and
sponsor your own show, if such tactics fit
your marketing strategy.
- Display booth design
- Pre-conference press releases
- Promotional mailings
- Sponsorships
- Ads, brochures, product literature,
signage, premiums
- Slide and multimedia presentations
Tradeshow Management
and Follow-Up
If your own new show is the appropriate step,
MarketingWorks can help you build a dynamic,
effective and successful production that will
establish a high profile for your business
in the industry. We have also helped existing
events run more smoothly through our extensive
event management services, supported by state-of-the-art
technical systems.
Logistics
management
- Site location
- Schedule, space, and equipment coordination
and price negotiations
- Online
registrations
- Invitations, announcements and
name tags
- On-site management and coordination
- Recruitment
of speakers
Follow-up activities
- Sales lead follow-up (mailings,
telephone contact, etc.)
- Pre-registration for
subsequent events
- Evaluation procedures, including
survey and analysis
Intelligent use
of events of all
kinds is often
crucial to the
success of a product,
particularly a new product.
MarketingWorks is uniquely
positioned to assist clients
in creating events that create
success. |
