Marketing to Libraries

When MarketingWorks’ staff engages in marketing to libraries, we know we’re dealing with highly educated professionals. We know librarians aren’t going to be taken in by simplistic messages and campaigns. That’s why our staff has spent years learning every detail of library science and the education industry. We’ve built an impressive reputation on marketing to libraries and schools, and we’ve used that reputation to garner an equally impressive client list.

How do we do it? With a management team that has hundreds of years of collective experience in the education industry and various marketing fields, it’s not too hard. Our extensive staff of research associates makes the job even easier.

But that doesn’t mean we take your business lightly. We know that marketing to libraries means being intimately familiar with an industrial landscape that’s always changing. We’re constantly learning everything there is to know about marketing to library professionals (and making our clients happy along the way).

We can approach your marketing project in any number of ways, whether it involves extensive market research, communicating with your clients or creating a new customer relations template.

• When we engage in telemarketing to libraries, we plan sales campaigns for times when we know educators are making their decisions.
• We conduct direct mail campaigns that librarians actually open and read.
• We help you build customer relationships that are key to the growth of your business.
• We help you provide customer service and ongoing product training so that educators have a convenient way to learn how a product can be tested.
• We can manage marketing and sales activities through a database that allows you to monitor your performance on an ongoing basis.