MarketingWorks partnered with the client’s in-house creative department, to:

• produce an eye-catching conference brochure and promotional print ad
• recommend two direct mailings and one fax campaign
• select a target audience of over 35,000 individuals
• build a conference database to track and maintain all registration information
• coordinate registration confirmation packets and related mailings
• manage all site logistics: on-site management and registration, including planning, coordination of venue, speakers, trainers and other service providers

The conference was a tremendous success – with 88% of the attendees responding they would return next year and 97% responding they would definitely recommend it to a colleague.

• participation increased 150% over the previous year
• revenues rose 88%