To assess the interest in two new online products among K-12 educators from a leading library database supplier.
Solution:
MarketingWorks developed and conducted telephone surveys using trained interviewers to:
assess market potential per product
gauge specific product features
develop a marketing and sales plan
Results:
MarketingWorks determined that real interest existed in key market segments. The products were launched successfully and became core elements within the company’s online product category for schools.
