As part of a pre-acquisition due diligence process, a major educational publisher asked MarketingWorks to determine whether the success of two regional companies could translate nationally.
Solution:
MarketingWorks designed a market research study to help the publisher determine market opportunities. MarketingWorks conducted extensive interviews with current and potential users and purchasing decision-makers.
Results:
MarketingWorks’ research was used to identify market opportunities and support the publisher’s analysis of the ability of the potential acquisitions to address those opportunities.
