marketing works | knowledge quest | education marketing | education research | education market research | higher education marketing | school marketing | library marketing | library marketing services | marketing to schools | marketing to libraries | marketing to colleges | marketing to teachers | selling to libraries | selling to schools | selling to colleges | selling to teachers | telemarketing to schools | telemarketing to libraries | telemarketing to colleges | education industry consultant | scientifically based research education | education business development
To Market, To Market
Challenge: To develop a marketing plan for a start-up basic skills software program by selling the product to post-secondary institutions.
Solution:  

MarketingWorks consulted with the client to determine the need and initial target markets required to increase product revenue. MarketingWorks . . .

  • wrote the start-up marketing and sales plan
  • assigned six telesales representatives to the project
  • handled product information mailings, promotions, fulfillment, invoicing and customer feedback
  • helped the client venture into the newly researched markets
Results:   MarketingWorks met and exceeded revenue goals for each of seven years. During the first four years of the program, sales more than quadrupled. Sales increases averaged about 14.3% per year. Overall, MarketingWorks increased the product’s visibility by successfully taking it into secondary schools, corporations, and government institutions.
Case Studies
Market Research & Analysis
Foundation Foray
Online Objectivity
Launching a New Product to the College Market
Potential Acquisitions
Does the curriculum meet the users' needs?
What is the next big thing?
Marketing, Creative & Conference Management
Publication Positioning
Conference Coordination
Leveraging Latent Performance
Creative Consulting
New Product Propulsion
Launching an Effective PR Campaign to Increase Awareness
Leveraging Integrated Telesales Services to Accelerate Conference Registrations
Sales & Customer Service
Launch Leader
Fulfillment Fix
To Market, To Market
Great Growth
Strategic Planning & Consulting
Burgeoning Business
Righting the Relationship
Copyright © 2004, MarketingWorks, Inc. All rights reserved worldwide. View our privacy policy