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Fulfillment Fix
Challenge: To move fulfillment services back on track for a magazine’s educational program.
Solution:  

Four MarketingWorks sales representatives were trained to:

  • handle customer complaint calls
  • document problems
  • provide timely and accurate fulfillment services

At the same time, MarketingWorks also directed activities at the fulfillment house and worked with the client to develop an enhanced strategic plan to promote the publication to educators more effectively.

Results:   In the first year, MarketingWorks turned frustrated customers into satisfied customers.
Case Studies
Market Research & Analysis
Foundation Foray
Online Objectivity
Launching a New Product to the College Market
Potential Acquisitions
Does the curriculum meet the users' needs?
What is the next big thing?
Marketing, Creative & Conference Management
Publication Positioning
Conference Coordination
Leveraging Latent Performance
Creative Consulting
New Product Propulsion
Launching an Effective PR Campaign to Increase Awareness
Leveraging Integrated Telesales Services to Accelerate Conference Registrations
Sales & Customer Service
Launch Leader
Fulfillment Fix
To Market, To Market
Great Growth
Strategic Planning & Consulting
Burgeoning Business
Righting the Relationship
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