What is the next big thing?

Challenge:

A prominent supplier of science products and supplies to schools and colleges was sensing a change in the market that could result in a decline in sales in the years ahead. Their original request was to conduct research in high-tech topics that they thought would impact the curriculum in the years ahead.
After much discussion, it was decided that a more general assessment of market trends was needed.

Solution:

MarketingWorks studied the high school and two- and four-year college markets to determine what products are being used by science teachers/professors and how they're being used. In-depth interviews were conducted over the telephone and at specific conferences to determine market trends and course practices. Secondary research was also used to support the findings.

Results:

Based on the data obtained by MarketingWorks, the client was able to identify several unmet needs of educators and is researching new lines of business that could transform its business.