To Market, To Market

Challenge:

To develop a marketing plan for a start-up basic skills software program by selling the product to post-secondary institutions.

Solution:

MarketingWorks consulted with the client to determine the need and initial target markets required to increase product revenue. MarketingWorks . . .
  • wrote the start-up marketing and sales plan
  • assigned six telesales representatives to the project
  • handled product information mailings, promotions, fulfillment, invoicing and customer feedback
  • helped the client venture into the newly researched markets

Results:

MarketingWorks met and exceeded revenue goals for each of seven years. During the first four years of the program, sales more than quadrupled. Sales increases averaged about 14.3% per year. Overall, MarketingWorks increased the product's visibility by successfully taking it into secondary schools, corporations, and government institutions.