Righting the Relationship


To successfully recommend a positioning strategy to a large educational non-profit entity to minimize the risk of losing its largest client and a significant portion of its revenue.


MarketingWorks analyzed the 50-year relationship of the two companies, investigated a wide variety of alternative relationships, and made recommendations about the most advantageous terms of a new relationship.


The recommendations were approved by the client's President, presented to its Board of Trustees, and formed the basis for new contract negotiations.