Publication Positioning

Challenge:

To increase an award-winning literature magazine's visibility and recognition within both high school Advanced Placement and college English classes.

Solution:

While working within the scope of the magazine's goals, MarketingWorks developed and implemented a high-quality comprehensive branded marketing plan for an education program. MarketingWorks utilized:
  • direct mail
  • print advertising
  • conference participation
  • fax campaigns

Results:

The MarketingWorks re-tooled program allowed the publication to:
  • increase revenues by 106%
  • increase subscriptions within the first year by 121%