Potential Acquisitions

Challenge:

As part of a pre-acquisition due diligence process, a major educational publisher asked MarketingWorks to determine whether the success of two regional companies could translate nationally.

Solution:

MarketingWorks designed a market research study to help the publisher determine market opportunities. MarketingWorks conducted extensive interviews with current and potential users and purchasing decision-makers.

Results:

MarketingWorks' research was used to identify market opportunities and support the publisher's analysis of the ability of the potential acquisitions to address those opportunities.