Online Objectivity


To assess the interest in two new online products among K-12 educators from a leading library database supplier.


MarketingWorks developed and conducted telephone surveys using trained interviewers to:
  • assess market potential per product
  • gauge specific product features
  • develop a marketing and sales plan


MarketingWorks determined that real interest existed in key market segments. The products were launched successfully and became core elements within the company's online product category for schools.