Online Objectivity

Challenge:

To assess the interest in two new online products among K-12 educators from a leading library database supplier.

Solution:

MarketingWorks developed and conducted telephone surveys using trained interviewers to:
  • assess market potential per product
  • gauge specific product features
  • develop a marketing and sales plan

Results:

MarketingWorks determined that real interest existed in key market segments. The products were launched successfully and became core elements within the company's online product category for schools.