Foundation Foray

Challenge:

To determine if an existing assessment product, from a private foundation, is competitively priced and positioned correctly within the school market.

Solution:

MarketingWorks conducted telephone interviews with potential customers and analyzed the data to predict the:
  • competitive environment
  • product positioning for effective performance
  • price point to maximize revenue potential

Results:

MarketingWorks' research resulted in a successful product repositioning and reassessment of the foundation's goals.