Creative Consulting

Challenge:

To provide creative consultation to our client's in-house creative team, for developing a series of print advertisements promoting new product additions to their professional development product line.

Solution:

MarketingWorks established a working relationship with the client's creative director, lending marketing expertise by:
  • coordinating design and editing changes
  • developing conceptual layout
  • writing copy for four product benefit ads
  • consulting with the client regarding optimal media placement / scheduling

Results:

The success of MarketingWork's involvement produced a series of ads that created awareness and established a solid level of credibility for the new products -- approximately five percent of the program's annual revenues were generated from the leads received from these ads.