Conference Coordination
Challenge:
To develop and manage all aspects of a user's conference for a comprehensive line of professional development products and services.
Solution:
MarketingWorks partnered with the client's in-house creative department, to:
- produce an eye-catching conference brochure and promotional print ad
- recommend two direct mailings and one fax campaign
- select a target audience of over 35,000 individuals
- build a conference database to track and maintain all registration information
- coordinate registration confirmation packets and related mailings
- manage all site logistics: on-site management and registration, including planning, coordination of venue, speakers, trainers and other service providers
Results:
The conference was a tremendous success – with 88% of the attendees responding they would return next year and 97% responding they would definitely recommend it to a colleague.
- participation increased 150% over the previous year
- revenues rose 88%
Case Studies
Market Research & Analysis
- Foundation Foray
- Online Objectivity
- Launching a New Product to the College Market
- Potential Acquisitions
- Does the curriculum meet the users' needs?
- What is the next big thing?
Marketing, Creative & Conference Management
- Publication Positioning
- Conference Coordination
- Leveraging Latent Performance
- Creative Consulting
- New Product Propulsion
- Launching an Effective PR Campaign to Increase Awareness
- Leveraging Integrated Telesales Services to Accelerate Conference Registrations
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