Burgeoning Business
Challenge:
To develop an educational testing organization's business plan and associated recommendations for a new line of business.
Solution:
MarketingWorks' consultative services led to the development of a significant new line of business via:
- providing an analysis of the environment in schools
- developing positioning recommendations
- establishing financial return projections
Results:
MarketingWorks' recommendations led to the product line launch in 1999, and in its second year it exceeded projected financial. Today we provide the client with a full array of inside sales and marketing services.
Case Studies
Market Research & Analysis
- Foundation Foray
- Online Objectivity
- Launching a New Product to the College Market
- Potential Acquisitions
- Does the curriculum meet the users' needs?
- What is the next big thing?
Marketing, Creative & Conference Management
- Publication Positioning
- Conference Coordination
- Leveraging Latent Performance
- Creative Consulting
- New Product Propulsion
- Launching an Effective PR Campaign to Increase Awareness
- Leveraging Integrated Telesales Services to Accelerate Conference Registrations
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